Jerry Stritzke served as REI president and CEO from 2013 to 2019. When he’s not at home in Seattle, he’s tackling a Colorado 14er, fly-fishing and whitewater kayaking the Arkansas Rivers, skiing the Rockies, or getting grubby on Pacific Northwest mountain bike singletracks.
Earlier today, REI Co-op CEO Jerry Stritzke sent the note below to outdoor industry leaders.
We are experiencing a once-in-a-generation, challenging retail e...
Editor's note: We are sharing a verbatim transcript of a conversation between our CEO, Jerry Stritzke, and employees who asked him for his views on the events t...
Dear all,
Last year, we put our people ahead of our profits and closed our doors on Black Friday. As a retailer, this was a big decision. We sold nothing on ...
In America, place matters a lot. Our hometown grounds our identity. Our individual neighborhoods and blocks shape our personality, our habits and our deepest co...
Since 23 mountaineering friends founded the co-op, REI has always been about the joy of a life lived outside. Our co-op model allows us to support that passion ...
Over the holidays, I visited my family home in Colorado. The snowpack was great and I was able to spend some quality time on the mountain. Wherever you are, I w...
For those of you who have been following along with the Reddit Ask Me Anything (AMA) that our CEO Jerry Stritzke participated in yesterday – thank you.
Here ar...
I’m getting ready to head to Colorado for the holidays with my family, and I’m crossing my fingers for some fresh powder at Breckenridge. As the year ends, I’ve...
