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Three people hiking down a trail

My #OptOutside Tradition

In 2015, REI Co-op closed its stores on Black Friday for the first time, giving its employees the day off to #OptOutside and encouraging others around the count...
Two hikers walk in the shadow of massive trees.

What Are Old-Growth Forests?

As a certified forest therapy guide who helps people experience how healing immersion in nature can be, I often invite my forest bathing participants to share a...
A swimmer is shown halfway submerged underwater, with their head above the surface.

In Praise of Playing Hooky

A deceptively wise young man in Wayfarer shades once reminded us how quickly life goes. “If you don't stop and look around once in a while,” Ferris Bueller says...
A collection of handwritten letters to REI Co-op, spread out on top of each other.

Dear REI: Letters from Co-op Members

Co-op members know that REI is a different kind of company: Not only can you can find top-quality gear and a wide range of expertise to aid your outdoor adventu...
My Wild

My Wild

José Rodriguez is a Puerto Rico Army National Guard veteran who was shot 21 times as a bystander at a red light during an armed car robbery. He spent two weeks ...